The ATTN Economy

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February 2026

Your Weekly ATTN Span
Ambush marketing at Milano Cortina 2026, social media’s monetization shift, and the latest catching our attention
 • The ATTN Economy
New Media, New Rules: $15.7 Billion Being Spent on “Free” Social Media
Snapchat launches “Creator Subscriptions” cashing in on fan engagement
 • Lexi Sydow
Milano Cortina 2026 Provided the Playbook for Brands Looking to Win at LA28
What Rule 40’s evolution tells us about where Olympic marketing goes from here
 • Nikita Gentle
Your Weekly ATTN Span
A historic shift in mobile spend, the growth of OOH ads, Snapchat subscriptions, and the latest catching our attention
 • The ATTN Economy
Out-Of-Home Ads Poised for Growth in 2026
Brands reprioritize OOH into their media mix in 2026 with a renewed focus on live experiences
 • The ATTN Economy
A Monumental Shift in the Mobile Market: Apps Surpass Games in Consumer Spend
Games taught consumers to pay on mobile. Apps inherited the habit and ran with it
 • Lexi Sydow
Your Weekly ATTN Span
Founders winning attention, Super Bowl ads, social media for bots, and the latest catching our attention
 • The ATTN Economy
5 Hard Truths about Startups, Attention, and Growth
Lessons Learnt from a Day Spent at FounderFest by Aussie Founders Club
 • Lexi Sydow
The $8 Million Question: What Actually Sticks After the Super Bowl
Breaking down the hits and misses, and what they reveal about the price of cultural relevance
 • The ATTN Economy
Your Weekly ATTN Span
Prediction markets, AO masterpiece, the creator economy and the latest catching our attention
 • The ATTN Economy
When Your Stakeholders Are Betting Against You
Prediction markets just went mainstream. For communicators, that means new stakeholders, new narratives to manage and a playbook that doesn't exist yet.
 • Christine Kim
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